We build long-lasting relationships with people, not IP addresses
What is Link Building?
Link building is the practice of attracting a hyper-link from one website to your own – whether it’s via a text link, banner advert or rich media advertisement.
Inbound link popularity gives Search Engines an indication of how authoritative your website is compared to other websites of similar content. Your website ranking on Google is heavily influenced by the number of one-way, or ‘inbound’, links pointing to your site – so the more quality links your website attracts, the higher the ranking.
The key to a successful link building campaign is knowing which websites will make the greatest difference on your Google ranking.
Our approach to Link Building
Site Reach employ people, not automated software, to build relationships with website partners. Using our bespoke range of research toolsets, we scour the internet to find as many relevant sources as possible and then work quickly to earn links on each of these sites.
Our creative link building team use a variety of techniques to build backlinks – primarily by sharing quality, shareable content, as well as:
- Posting news and events
- Promoting sales
- Inviting product reviews
- Submitting unique articles
- Placing banners and infographics
The result? Relevant traffic to your site, from people who are ready to buy.
As a policy, our Link Building team do not:
- Send automated link requests
- Re-purpose old news or distribute low quality content
- Enter into low quality paid link ventures
- Accept “followed” links, unless not contravening Google’s quality guidelines.
Site Reach has established over 700 high-quality inbound link partners (particularly in the retail, automotive and hospitality industries), giving clients a significant edge in the Search Engine rankings.
Most importantly, our Link Building is ethical – meaning we have never been penalised by Google, unlike many other agencies.
All links are monitored via website analytics to measure traffic and enquiries from each source. If a source has helped to drive enquiries, we work to develop the relationship further and explore other advertising opportunities.
Our Link Building service is provided as standard with all our SEO campaigns, or as a standalone service.
Contact Site Reach today to receive a free quote for Search Engine Optimisation and Link Building.