Oasis Healthcare Ltd. is a leading provider of NHS and private dental care, with more than 2 million patients across the UK.
Following a competitive pitch, Oasis chose Site Reach as their digital partners in May 2012 and awarded us the challenge of raising their Organic Search Engine visibility for more than 200 dental practices.
Our key objectives were to:
- Leverage Google Organic ranking positions for 400 generic dental practice search terms.
- Attract inbound links from hundreds of new linking partners
How Site Reach helped
With the project plan in place, Site Reach set to work auditing Oasis Dental Care’s large website portfolio and identified a number of key technical issues affecting their visibility on the major search engines. Our team then rolled out a sophisticated On-site SEO strategy applying the latest innovations in SEO, supported up by both ethical Link Building and Social Media marketing campaigns.
After 6 months, Site Reach had surpassed all targets by pushing 70% of target keyphrases to page-1 Google, resulting in a 15% increase of quality traffic to the Oasis Dental Care website.
Within 9 months of the rolling SEO program, Organic traffic had increased by more than 25% – increasing their customer base by thousands.