How do website migrations and relaunches affect SEO?
If your business relies on Organic traffic to deliver quality leads and sales, it’s important to remember that changing your website can affect the way Google ranks your domain.
For many businesses, Google Organic delivers more traffic and sales than any other channel; therefore any loss in ranking positions could result in an immediate and detrimental impact on your profits.
So if you’re planning on launching a new corporate website, changing domain names, or even just moving page content, it’s imperative that you consult with an experienced SEO professional to guide you through the process.
What if I don’t get SEO advice for my site refresh?
Common dangers and pitfalls with site relaunches include;
- Losing page-1 ranking positions for your products and services
- Deleting content that’s more valuable to customers than you realise
- Losing customers through broken links
- Reducing your domain authority
Preserving and Improving your Technical SEO
Putting a new website live doesn’t automatically mean that your ranking and Organic traffic will dip. In fact, by working with an SEO agency to identify quick wins and opportunities beforehand, it’s possible to improve your SEO.
Site Reach work with developers and web design agencies to plan and support the entire migration process as well as post-launch support.
We’ll start with a discovery meeting to understand what’s important to you, the business and your customers. We’ll also share with you any initial analytics findings and set the overall team objectives.
Next we’ll benchmark your page indexation, traffic and visibility- identifying top keywords and landing pages that attract the most Organic traffic and cross-check with the new sitemap.
Discovery & Site Audit
We’ll then complete an in-depth audit of your website, industry etc and conduct a more thorough analysis of your Google Analytics data. We’ll also ask questions and talk to you about opportunities for the new website – be it improved architecture, new landing pages or content ideas.
Technical On-site SEO
We then provide you with a detailed SEO report, pulling together all our ideas and bringing your website up to the latest best practice technical SEO standards. We’ll work with the dev teams to ensure all recommendations are implemented correctly as pass our SEO checks.
NEW SITES: Migration Process
Next we’ll plan the redesign/migration process, ensuring all page content, coding and internal links are correctly mapped, communicating with your dev team throughout.
Once your new site is launched we provide as much guidance and support as required until the Organic traffic steadies and exceeds historical performance.
Who do we work with?
We’re particularly in experienced in migrating large, content rich websites with a client list that includes Babcock International, GDS Group and Premier Tax Free.
If you require SEO support with the optimisation, migration and/or launch of a new website, contact Site Reach today on 0117 2140101 and we’ll talk you through the options.