Double Website Sales following SEO & PPC upshift



Ecommerce retailers Mad4Tools sell 13,000 tools and quality workwear products to tradesmen & DIY enthusiasts. With larger retailers governing the online space, they needed a savvy, fresh & integrated approach to SEO, PPC, Content & Email Marketing in order to reach thousands of new customers.

At a glance

Search Engine Optimisation

Pay-per-Click marketing

Conversion Rate Optimisation

Web Analytics

E-commerce SEO

We kicked off with a team immersion session and comprehensive audit of all Ma4Tools’ digital marketing channels, helping us understand the roles and profitability of SEO, PPC, Content and Social Media. This gave us the insight required to build an effective strategy that not only reflected their business goals but crucially maintained their identity.


We started with a site migration from ekmPowershop to Magento, allowing us to improve a raft of Technical SEO issues affecting the site’s core Organic visibility, ranging from duplicate content to pagination issues.

Our audit also revealed the site had been affected by a Google Penguin update, so we completed an immediate link detox to ensure all backlinks were from credible sources.


The PPC team Audited, restructured and optimised their Google Shopping account. 13,000 products were ordered into a tiered system based on product margin, with Target CPA goals applied per product to ensure ROI.

Dynamic remarketing was introduced and budgets further diversified into Bing, Facebook and Instagram.



Search engine optimisation

Organic traffic increase



Return on ad-spend


Conversions & Analytics

Conversion rate rose