Technical SEO launch for

After months of careful planning and collaboration between our team of designers, developers and digital marketers, we're delighted to announce the launch of Mad4Tools' super-upgraded Ecommerce website. And guess what?'s an absolute stunner.

The ecommerce team have grown their online store to an inventory of 13,000 Power Tools and DIY products, and upgraded to a robust, feature-rich magento site which has been lovingly optimised by the Site Reach with SEO sewn into the site from the ground up.

Our Search Engine Optimisation team were tasked with preserving Mad4Tools’ existing Organic ranking positions for key non-brand terms following a major site migration from ekmpowershop to Magento, then raising the Ecommerce SEO to a cutting edge standard in order to compete with bigger retailers.

Our SEO Migration project required particular thought and planning surrounding;

  • Mobile-first user base
  • SEO for Multi-faceted navigation
  • Duplicate Content resolution through canonicalisation
  • Rich Snippet implementation
  • Site Speed optimisation

As well as ensuring the website has the very best SEO and user experience, our Paid Search team worked on the product feed output for their Google Shopping campaign and built in the technical requirements for advanced PPC features such as Dynamic Remarketing. With the digital marketing now firing on all cylinders, the business is now ready for their next phase of growth.

We’re all delighted with the look at feel of the site – more importantly, the site continues to exceed 800% Return-on-ad-spend. Happy days!

Take a look at the new site here!